Monday, November 08, 2010

underperforming recovery

Sheesh, it's winter out there:  44 degrees & windy.

In a tough economy, old stigmas fall away

PARAMUS, N.J. – The Goodwill store in this middle-class New York suburb is buzzing on a recent weekend afternoon. A steady flow of shoppers comb through racks filled with second-hand clothes, shoes, blankets and dishes.

A few years ago, opening a Goodwill store here wouldn't have made sense. Paramus is one of the biggest ZIP codes in the country for retail sales. Shoppers have their pick of hundreds of respected names like Macy's and Lord &Taylor along this busy highway strip.

But in the wake of the Great Recession, the stigma attached to certain consumer behavior has fallen away. What some people once thought of as lowbrow, they now accept - even consider a frugal badge of honor.
The Great Recession is over. Now Wall Street Journal calls it an "underperforming recovery."

There 's been a large Goodwill store located on busy Route 18 in South River NJ for years.  A former girlfriend used to shop there, so did I  when I went with her, & I never noticed the customers generally looked "downscale."  It was a regular stop for many mall-hoppers & bargain-hunters.

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