the rix mix

For sure a lot of women watch the NCAA men's basketball tournament. But for CBS, it's strictly a guyville demographic bonanza covering a wide economic swath. 99 cent chicken sandwiches. Hummers. Manly deodorant. Gadget cell phones. Some of the commercials remind men that they have wives, children, & mortgages; financial planning, home insurance, "guilt" advertisements leading to "Don't cook, honey, we'll go to Applebees" & watch the game on TV at the packed bar while we run up a huge drink tab waiting two hours for a table & then watch the game as I shovel down deep fried shrimp. OK, lite beer. Diet coke. Wish I had a truck with "awesome power."
The Contrarian (who did not reveal his bracket picks) goes into more detail on this matter.